Phoenix eLiquids manufacture and sell their own eLiquids alongside electronic cigarettes and accessories. At the time of writing, they have 34 locations across the UK.
We started working with Phoenix when they had just started up and have been their technology partners through their amazing growth. We developed their initial eCommerce website and have built upon that regularly over the years.
When Phoenix approached us, they had quite few physical shop locations, but no online presence. They wanted to build their brand identity and start selling online.
Phoenix now have 34 shops across the U.K and they were introducing a new point-of-sale system, eposnow, in all their shops to improve stock control across their stores and enable better reporting, and were introducing loyalty cards in their stores.
As the business has grown, we have added more and more features to the website and interfaced with external systems to provide a unified experience for their customers whether they shopped online or in-store.