The WineTubeMap takes users on a wine discovery journey based on wines they like.
Our client wanted to make it easy for the layman to discover and learn more about different wines based on what they liked. They came up with a novel way of visualising the different types of wines and categories on a map. The map showed which wines were of a certain type by showing them on the same line. Each wine was then represented as a station on the line.
The whole map was then overlaid on food zones that showed which wines went well with which type of food. The idea was to make this map interactive so customers could learn about the different wines and types and also sell tickets to events which would be tasting journeys from the WineTubeMap.